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Advantages of weblogs over static web pages June 25, 2007

Posted by Null in About Blogs, Corporate Communications.
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As we know blogs are dynamic in nature where the pages are not static. It means that our blog pages get updated as soon as we post a new article. Thus the dynamism of blogs gives us an advantage in the search engine results as well. Thanks to the great innovation of Web 2.0 technologies. A static web page would not have got us enough hits like blogs. This competitive edge tells us that organisations should focus more on a blog instead of their corporate web pages.

I can show an evidence of it. If you search “organisational blogging” on Google, you will find this very blog as the first result or on the first page. The interesting thing is, I started this blog just 3 months back and it surprisingly appears on Google’s top results. How did this happen? It happened because it is a blog and it is being updated every now and then. This is just an example that blogs are more result oriented and can give your organisation the edge to communicate with customers and the external environment. In a marketing point of view, blogs gives you the ability to promote your organisation rapidly.

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