jump to navigation

A brief about Organisational blogging April 22, 2007

Posted by Null in Corporate Communications.
3 comments

Blogs are one of the most innovative creations of the 21st century. They are a kind of social media that are aimed at delivering information to the audience.  The only way it differs from other social media is the audience and the flexibility. Blogs have a larger audience base where every Internet user has the right to read it. Moreover, you don’t have to do any coding to create your journal. With no cost involvement, blogs seemed to have gained popularity among the businesses as well. Many large organisations such as DELL, IBM, Wallmart Stores, McDonalds, Cisco Systems, Google, etc have their own organisational blogs. According to a research done by SocialText, 8% or more “Fortune 500”companies have already started corporate blogging. Hopefully it will increase when organisations will realise the potential benefits of corporate blogging. 

Organisational blogging or Corporate blogging can be regarded as an effective communication method both internally and externally. We will discuss more about internal and external blogs later. Corporate blogs are published by an organisation to attain several organisational objectives. Some of these objectives may include:

  • Gaining better customer relationships

  • Building a better project team

  • Improve internal communications

  • Getting feedback from end-users about goods and services

  • Getting specialist advice for continuous improvement

  • Knowledge based information sharing

Unlike other social media such as newsletters, e-mails, wikis, etc., corporate blogging seems more open-ended and useful since users can post comments. For example, a customer who previously bought an IBM Thinkpad commented that the fingerprint technology would serve as a security if it can be included in the notebooks. Therefore comments and feedbacks can generate valuable ideas for product innovation. The same goes with service enhancements. It is the end users who can actually tell you what merits and demerits you might have. So it is a great way to gain more knowledge from others. As Dave Weick, the CIO of McDonalds Corporation on an interview with BusinessWeek said, “Blogs are a way to bring our knowledge together”. 

Advertisements

Inside Blogs April 22, 2007

Posted by Null in About Blogs.
add a comment

What is a Blog? According to Wikipedia, A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. The Merriam-Webster’s dictionary has defined blog as a web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.

When I was first introduced to blogs I thought the uses of blogs are similar to newsletters and forums. But I was wrong. Blogs have much variety of uses. One of the important uses of blogs is that you can actually put up your ideas and get some feedback from others. These feedback or comments can bring up some more innovative ideas, which, you (as a single person) might have ignored. So there are tremendous positive outcomes from blogging. Now I wonder why so many of the Fortune 500 companies have started their own blogs!  One example is the Adobe weblog of Mike Chambers, who is a Senior Product Manager for Developer Relations at Adobe. Chambers said in an interview that blogging helped their software development a lot because it made the whole process more transparent and open. Project team contributions and end user feedback made the development processes more effective.

Apart from that, you can sell yourself on the web by blogging on a subject where you are specialised. Employers might Google for a prospective potential and you can be that potential if you have a professional blog. Your blog can be viewed as a dynamic resume rather then having a static web page. Penelope Trunk excerpted on her blog that blogging is essential to have a good career. Her journal also explains the following eight reasons why blogging will enhance a career.

1. Blogging creates a network.
2. Blogging can get you a job.
3. Blogging is great training.
4. Blogging helps you move up quickly.
5. Blogging makes self-employment easier.
6. Blogging provides more oppurtuinities.
7. Blogging could be your big break.
8. Blogging makes the world a better place.

These are not just typical blogging benefits rather some insights that blogging can enhance our careers. I think it is a great way to sell thyself on the Internet. Would you agree with me?

Simplicity of E-mail April 22, 2007

Posted by Null in Corporate Communications.
add a comment

Today when I was reading the article “The future of E-mail” by Gary Anthes on Computerworld, I thought are we really so much worried with the so called E-mail? In fact we are worried because thousands of spams comes to our inbox daily where we have to sort the good ones out of them.  According to the article, the problem will not exist any longer because techonogies are getting updated. Many large organisations have adopted some best ways to ensure the identities of their E-mails. There were some interesting solutions like the SenderID, SmartScreen Filter, E-mail certificate, pay per mail, and E-mail encryption for securing the identity of E-mail and inbox. I was wondering whether we can really encrypt our E-mails as like secure websites? Lucky for me I didn’t have to search long…Verisign and Thawte are already providing these services. You can even get a free personal e-mail certificate from Thawte.

When the security issue is gone, what else is left? I remember that my friends used to tell me that E-mails will be outdated as new communication and learning technologies like podcast, wikis, blogs, etc are emerging. But I think it has a very good future not only because it can harvest the organisational knowledge as mentioned by Hewlett-Packard Co. researcher Bernardo Huberman, but for the user friendliness. You can write wikis or gather a forum but the simplicity of E-mail is totally different. We just write it and send it. To me, E-mail has established an acceptance to the community we live in. The only thing it needs to gain is TRUST.

Are you a newbie in blogs? April 22, 2007

Posted by Null in About Blogs, Corporate Communications.
add a comment

There are several blog services who provide free blog websites. All you have to do is create an account and act yourself as an author. A good starting point for creating your own blog can be blooger or wordpress.  However, if you think you don’t like the styles you can always get a new theme. I will try to post more on wordpress themes and how to change the aesthetics of your blog. The only thing that matters in a blog is the content not the aesthetics. When you visit a Sports blog you will find many authors contributing to the news, profiles, stats, and many other things of sport. Therefore the blog you are creating should exhibit where your focus is on.  If you think you just want to create your own online diary, you can do it but remember to categorise your contents. Not all the contents of your blog will be of same categories. You might want to write a little about Cricket World Cup, then categorise that specific post in a sports category. If you still have more confusions, please post me a comment.

Blogging is confession! April 22, 2007

Posted by Null in About Blogs.
add a comment

Hi this is Moinul..Your host for this blog. The idea of this blog was given to me by several inspirations. Though I am not 100% layman with blogs and I have tried to create blogs previously but didnt find much encouragement before.  I hope this time it will end me up to be a genuine blogger. Thanks to the inspired ones.