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Contents of corporate blogs April 22, 2007

Posted by Null in About Blogs, Corporate Communications.
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What do we write in corporate blogs? Is it all about the products and services we sell? Well it depends whether we are going for an external or internal organisational blog. For an external blog we are trying to communicate with customers and other external groups. Thus we can concentrate on the technologies we use for our products and services. We can also make announcements and get feedback from our customers. However, there might be some other external parties who will get involved. For example, if the product that we are selling is tobacco, then anti-smoking campaigners and health organisations will join the blog to have a conversation about the pros and cons of tobacco marketing. The crucial part is to be polite with external communicators and view their ideas respectfully.

On the other hand if we decide to blog internally, we can blog about the different ways to improve our organisational efficiency. In case of a project team, we can even discuss about the issues concerning the project work. A whole bunch of topics like company annoucements, change of direction, employee socialisation, employee involvement, social responsibility, etc can be discussed about. With blogging conversations you will get so many expert opinions and diverse ideas from your employees that you might not have thought about those issues individually. Thus it creates a new form of Decentralisation in the organisation and which is good for enhancing the organisational culture.

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