While there are no universal laws about who should blog for an organisation. Although many critics suggest that CEOs should blog for the company, but I believe employees who are highly identifiable by an organisation should blog. You might wonder who are the top bloggers in external corporate blogging. Here is a list of top rated corporate bloggers. Try having a look into their blogs and guess what made these blogs so special in the blogosphere.

• Jonathan Schwartz of Sun Microsystems 
• Randy Baseler of Boeing
• Bob Lutz of General Motors
• Official Google blog
• Official ASK blog
• IBM developerworks: blogs (internal blogs)
• Direct2Dell
• Adobe blogs
• Bill Marriot of Marriot International
• The Apple blog
• BoB Langert of McDonald’s
• My Cup of Cha by ING
• Eric Kintz of Hewlett-Packard
• Video360 blog by Texas Instruments
• Alan Meckler of Jupiter Media
• Bold Moves by Ford

These are some of the good corporate blogs that I browsed before starting my own blog.  Some of these blogs are technical and I did not understand most of the conversations of those blogs.  I suggest to look at the blogs, their contents and styles, and the way of conversations held. In addition to these, don’t forget to browse Jason Calacanis’s media blog where he talks about the gossips of Hollywood.